Calvin Yuda Tama

A Shopify theme I designed and built end to end, with conversion as the brief rather than something added at the end. Every section is hand-written Liquid with real schema settings, and that matters more than it sounds. When the merchant can change hierarchy, copy, and layout...

Hey. Spent the last stretch building a Shopify theme from scratch.

Something I keep running into with stores: people want to A/B test their way to more sales, but the storefront looks like every other Dawn install. There is nothing to test yet. The design is the variable.

So this...

The challenge with premium e-commerce isn't just making it look good it's building trust with customers. Recently completed a custom Shopify build for Sxnse , a premium skincare device brand. Here's what we solved: ❌ Standard themes couldn't communicate product value ✅ Built...