Hey. Spent the last stretch building a Shopify theme from scratch. Something I keep running into ...Hey. Spent the last stretch building a Shopify theme from scratch. Something I keep running into ...
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Hey. Spent the last stretch building a Shopify theme from scratch.
Something I keep running into with stores: people want to A/B test their way
to more sales, but the storefront looks like every other Dawn install. There
is nothing to test yet. The design is the variable.
So this one is mine end to end. Brand, storefront, 62 custom sections.
Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
The low-poly scene already has a strong sense of place, and the 60fps browser target makes the interaction feel ambitious in the best way. I especially like how the restrained palette lets the “Explore the Silo” typography lead the experience.