SEO Strategy
Mustafa Jama
Summary
This project involved a full-scale SEO transformation for a website that was underperforming across multiple areas. By combining technical fixes, on-page optimization, and a refined content strategy, I was able to create measurable improvements in both rankings and engagement.
Process
I began with a complete audit to identify technical, structural, and content-related issues. Technical improvements included cleaning up indexation, fixing crawl errors, and optimizing site speed.
For on-page SEO, I refined meta tags, improved header structures, and optimized internal linking to strengthen topic relevance.
On the content side, I performed keyword mapping, aligned pages with search intent, and reorganized content into a hub-and-spoke structure for better topical authority.
I continuously monitored progress, adapting the strategy based on ranking shifts, user engagement data, and competitive analysis.
Improvements
Fixed 150+ technical issues affecting indexability
Improved site speed and mobile performance scores
Optimized 50+ pages for target keywords and search intent
Established a structured internal linking system to strengthen topical authority
Results
Significant growth in organic impressions and clicks
Multiple high-priority keywords moved into the top 10 positions
Higher engagement metrics on optimized pages
Stronger overall search visibility across targeted topics
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Posted Aug 8, 2025
Planned and implemented an SEO strategy that improved indexability, boosted rankings, and drove long-term organic growth.
