SEO Strategy

This project involved a full-scale SEO transformation for a website that was underperforming across multiple areas. By combining technical fixes, on-page optimization, and a refined content strategy, I was able to create measurable improvements in both rankings and engagement.

I began with a complete audit to identify technical, structural, and content-related issues. Technical improvements included cleaning up indexation, fixing crawl errors, and optimizing site speed.

For on-page SEO, I refined meta tags, improved header structures, and optimized internal linking to strengthen topic relevance.

On the content side, I performed keyword mapping, aligned pages with search intent, and reorganized content into a hub-and-spoke structure for better topical authority.

I continuously monitored progress, adapting the strategy based on ranking shifts, user engagement data, and competitive analysis.

Fixed 150+ technical issues affecting indexability

Improved site speed and mobile performance scores

Optimized 50+ pages for target keywords and search intent

Established a structured internal linking system to strengthen topical authority

Significant growth in organic impressions and clicks

Multiple high-priority keywords moved into the top 10 positions

Higher engagement metrics on optimized pages

Stronger overall search visibility across targeted topics