On-Page Optimization

This project focused on improving search rankings through targeted on-page optimization. I refined meta tags, headings, and keyword placement while improving content readability and user experience. The goal was to align each page with its intended search intent and make it easier for both users and search engines to understand its value.

I began with a full on-page audit to review keyword targeting, meta descriptions, heading structure, and overall content quality. Using professional SEO auditing tools, I identified underperforming pages and gaps in content relevance. I then:

Optimized title tags and meta descriptions for clarity, relevance, and click-through rate.

Restructured headings (H1–H3) to improve scannability and reflect search intent.

Enhanced keyword integration naturally without over-optimization.

Added supporting text, bullet points, and media elements to improve engagement.

Improved internal linking between related pages to strengthen topical authority.

Strengthened alignment between content and search intent.

Improved keyword targeting for priority pages.

Enhanced internal linking to boost relevance and crawl efficiency.

Average ranking position improved by more than 20 percent across targeted pages.

CTR increased by 18 percent for optimized queries.

Organic impressions grew by 25 percent.

Engagement metrics improved, with lower bounce rates and higher time on page.