Data-Driven Insights

By turning raw analytics data into clear, actionable insights, I helped identify opportunities for growth and performance improvement. This work combined accurate tracking, meaningful segmentation, and tailored dashboards to support data-driven decision-making at every level.

I began with a full audit of the tracking setup to confirm accurate and consistent data collection across all platforms. This included reviewing event tracking, goal configurations, and traffic attribution to ensure measurement integrity.

With a solid foundation in place, I analyzed user behavior in Google Analytics to identify high-value pages, engagement patterns, and friction points in the user journey. I then designed a tailored Looker Studio dashboard that consolidated key KPIs into a single, accessible view, allowing stakeholders to monitor trends and act on insights efficiently.

To strengthen relevance, I integrated supplementary data sources and applied targeted filters, keeping the focus on the metrics with the highest business impact.

Created a real-time dashboard tracking essential KPIs

Improved accuracy of goal and conversion tracking

Identified underperforming pages and user journeys for optimization

Increased visibility of engagement metrics for better content planning

Enabled faster and more confident decision-making

Implemented optimizations based on clear user behavior trends

Streamlined performance tracking, making insights accessible to the team