Everlane E-Commerce Website Revamp

Overview Everlane is a DTC fashion brand focused on ethical manufacturing and transparency. The goal was to redesign the e-commerce experience to improve product discovery and performance while maintaining a clean, minimal aesthetic.

My Role Lead Web Developer & UI/UX Designer Responsible for UI design, front-end development, and CMS integration.

Managing a large product catalog without clutter

Communicating sustainability values clearly

Supporting high-traffic launches and seasonal sales

Designed a minimalist UI focused on product photography

Built reusable components using React & Tailwind CSS

Integrated Shopify Plus for commerce and Contentful for CMS Optimized

responsiveness and performance across devices

Improved product discoverability and navigation

Faster page load times and smoother checkout flow

Scalable architecture supporting campaigns and product launches Consistent UI across desktop, tablet, and mobile