Overview
Everlane is a DTC fashion brand focused on ethical manufacturing and transparency. The goal was to redesign the e-commerce experience to improve product discovery and performance while maintaining a clean, minimal aesthetic.
My Role
Lead Web Developer & UI/UX Designer
Responsible for UI design, front-end development, and CMS integration.
Challenges
Managing a large product catalog without clutter
Communicating sustainability values clearly
Supporting high-traffic launches and seasonal sales
Solution
Designed a minimalist UI focused on product photography
Built reusable components using React & Tailwind CSS
Integrated Shopify Plus for commerce and Contentful for CMS Optimized
responsiveness and performance across devices
Results
Improved product discoverability and navigation
Faster page load times and smoother checkout flow
Scalable architecture supporting campaigns and product launches Consistent UI across desktop, tablet, and mobile