Gaines.pet Digital Platform Launch

Role: Lead Web Designer Scope: UX/UI Design · Web Strategy · Brand Experience Tools: Figma, Replo, Google Fonts, Shopify

🧠 About the Project Gaines.pet is a premium pet wellness and nutrition brand offering high-quality products for dogs and cats. The goal: craft a playful, trustworthy, and visually engaging digital platform that communicates care, quality, and pet expertise, all through a high-converting, Replo-built Shopify website.

🚧 The Challenge Launching Gaines.pet’s online presence required:

Establishing a clear and approachable brand identity in a competitive pet care market

Designing an intuitive shopping experience that caters to pet owners of all tech comfort levels

Integrating dynamic product displays, promotions, and interactive sections without cluttering the user journey

Building a scalable platform that accommodates evolving product lines, seasonal campaigns, and future growth

✍️ My Approach As lead designer, I guided the project from concept to launch:

Crafted a friendly, modern UI with structured layouts, vibrant imagery, and a cohesive color palette that resonates with pet lovers

Built the site in Replo, leveraging drag-and-drop components, interactive product sections, and smooth micro-interactions

Ensured full responsiveness, optimizing the experience across desktop, tablet, and mobile devices

Designed clear navigation and pathways for browsing products, learning about ingredients, and completing purchases

Balanced engaging visuals with informative content to build trust and enhance conversion

Delivered a comprehensive digital style guide to maintain consistency across future updates and campaigns

✅ Results The new Gaines.pet site brings the brand’s mission to life online:

Provides a user-friendly, delightful shopping experience for pet owners

Enhances brand trust through an approachable and professional digital presence

Offers a scalable, flexible platform ready to grow with the brand’s offerings and seasonal campaigns