Mission Meats eCommerce Redesign

Role: Lead Web Designer Scope: UX/UI Design · Web Strategy · Brand Experience Tools: Figma, Shopify, Replo, Google Fonts

🧠 About the Project Mission Meats is a fast-growing, mission-driven food brand dedicated to clean, high-quality protein snacks. The goal: build a modern, conversion-optimized eCommerce experience that reflects the brand’s bold personality while keeping the shopping journey simple, intuitive, and high-performing — all powered by Shopify and custom-designed in Replo.

🚧 The Challenge Creating a refreshed online presence for Mission Meats required:

Translating a strong, energetic brand identity into a seamless, appetizing digital experience

Designing a high-conversion storefront optimized for both new visitors and returning customers

Structuring clear product storytelling while keeping pages visually dynamic and easy to navigate

Ensuring the site remains scalable as new collections, bundles, and promotions roll out

Building modular, reusable Replo components to accelerate future landing page creation

✍️ My Approach As lead designer, I guided the full eCommerce experience end-to-end:

Designed a bold, clean UI system using strong product visuals, warm tones, and purposeful whitespace

Built custom pages in Replo, using modular layouts for product features, bundles, reviews, and CTAs

Ensured flawless responsiveness across mobile, tablet, and desktop for frictionless shopping

Developed intuitive pathways from product discovery → product detail → cart → checkout

Optimized layout structure for conversions through strategic CTAs, trust elements, and social proof

Delivered a reusable component library in Replo, enabling fast future updates and campaign builds

✅ Results The new Mission Meats website elevates the brand and boosts conversion performance:

Provides a more engaging, appetizing, and user-friendly shopping experience

Strengthens brand trust through polished design and clear product storytelling

Creates a scalable, modular Shopify ecosystem built for ongoing products, campaigns, and growth