Built with Framer

Analytikal DNA Website Design

Muhammad Hamza Zahid

Muhammad Hamza Zahid

Role: Lead Web Designer Scope: UX/UI Design · Web Strategy · Brand Experience Tools: Figma, Framer, Lottie, Google Fonts
🧠 About the Project Analytikal DNA is a cutting-edge biotechnology brand focused on personalized genetic insights and wellness solutions. The goal: craft an intuitive, visually engaging digital platform that communicates scientific precision while remaining approachable and user-friendly, all through a high-converting, Framer-built website.
🚧 The Challenge Launching Analytikal DNA’s online presence required:
Establishing a clear, trustworthy brand narrative in a complex, technical space
Defining a digital identity that balances scientific credibility with human-centered design
Incorporating interactive visualizations and subtle animations without overwhelming users
Creating a scalable, future-ready platform for evolving content and offerings
✍️ My Approach As lead designer, I guided the project from concept to launch:
Designed a clean, modern UI with structured layouts, consistent typography, and a cohesive color palette that communicates professionalism and innovation
Built the site in Framer, integrating smooth scroll animations, interactive components, and micro-interactions powered by Lottie
Ensured full responsiveness, adapting layouts seamlessly across devices and screen sizes
Crafted intuitive pathways for exploring genetic services, scientific insights, and user engagement features
Balanced informative content with approachable, engaging design to enhance trust and usability
Delivered a comprehensive digital style guide, ensuring consistency and flexibility for future updates
Results The new Analytikal DNA site brings the brand’s mission to life online:
Provides a clear, compelling entry point for users to understand and engage with genetic insights
Enhances user trust through an approachable yet professional digital experience
Offers a scalable, interactive platform ready to evolve with the brand’s offerings
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Posted Dec 11, 2025

Designed a high-converting, user-friendly website for Analytikal DNA.