Brand & Web Design for B2B Tech brand - Rentspot

Rentspot is a B2B SaaS platform designed to revolutionize property management for landlords. It aims to simplify and streamline the process of finding, managing, and renting out properties in a fast-moving rental market. The brand emphasizes clarity, trust, and flow, reflected in its logo and overall design. This brand + website design project aimed to grain clarity and trust in a fast-moving rental market.

Brand Design: Consistent, high-quality visuals and copy reinforce RentSpot’s brand identity, building trust and credibility with potential customers.

Framer Design: Led the entire UI/UX design process, creating a visually appealing and intuitive layout that enhances user experience and maximizes engagement.

Framer Development: Translated the design into a fully functional, high-performance website using Framer's development capabilities.

Spline 3D Design: Integrated 3D graphic to increase user engagement and dwell time, contributing to higher conversion rates.

Copywriting: Developed compelling, business-oriented copy that aligns with RentSpot's brand voice, effectively communicates value propositions, and drives user action.

Rentspot Logo

Brand Guidelines

Web Design

Digital Assets

Browser favicons

App icons for various digital platforms

Physical Brand Application

Building signage

Large format displays for events or advertising

Branded merchandise, including: ▪ Tumblers. ▪ Buttons. ▪ Tote bags.

Ease in managing listings and reducing friction for both landlords and renters.

Harmony between structure and flexibility, positioning Rentspot as a reliable middle ground in the rental market.

Modernity and Efficiency through its visual elements, specifically clean geometry and approachable typography.

The messaging emphasizes the ability to "Own your properties like never before" with features like AI-powered insights, 24/7 support, and real-time updates.

It promises to help users eliminate money errors, keep all papers sorted, and ultimately gain "Full Control". The platform is "Loved by 90K+ landlords"

The logomark is a circular form adorned with soft waves. This design symbolizes harmony between structure and flexibility and echoes Rentspot's role as a reliable middle ground. The logo’s clean geometry and approachable typography are intended to express modernity and efficiency.

The brand's color palette includes distinct shades, contributing to its modern and approachable aesthetic