Surfer Unwrapped 2024 Brand Storytelling Campaign
Ewa Mikusek
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Posted Dec 6, 2025
Created a multi-channel data-driven campaign for Surfer Unwrapped 2024.
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Surfer Unwrapped Campaign (Data + Brand Storytelling)
The Challenge: The goal of the Surfer Unwrapped 2024 campaign was to transform complex SEO and product data into:
A highly shareable brand moment
A visually engaging year-in-review campaign
A campaign that worked across website, social media, motion & video & rmail marketing
The challenge was to combine data visualization, brand storytelling & entertainment & shareability.
Execution:
Campaign branding system
Social storytelling layouts
Animated motion assets
Digital campaign visuals
Email & landing page assets
