Surfer Platform Rebrand
Ewa Mikusek
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Posted Dec 6, 2025
Rebranded Surfer to highlight AI-first and tech leadership.
Surfer — Full SaaS Rebrand & Growth Campaigns
Surfer was evolving from a well-known SEO tool into an AI-first search optimization platform. While the product was rapidly evolving, the brand no longer reflected its technological maturity, market leadership, or future-facing positioning.
Execution:
Full brand identity system
Website visuals & landing pages
Product UI branding & interface elements
Paid ad creative systems
Motion direction and animated assets
