Sober Non-Alcoholic Wine Brand Identity

A brand identity for a non-alcoholic wine brand inspired by a belief in living life to the fullest—without pressure, without force, and without substitutes. Sober needed a brand identity that balanced:

Emotional sensitivity

Strength & empowerment

Trust & clarity

The brand had to communicate in a warm yet modern way. The challenge was to seamlessly combine data visualization, brand storytelling, entertainment, and shareability.

Full brand identity system

Logo & visual language

Web-ready design system

Digital-first branding guidelines