What if the whisky-making process

What if the whisky-making process became the artwork?

Full Barile identity, campaign and film: https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign

Barrel staves become monumental sculptures. Their curves carry through the collector’s packaging and a 15-second film. Explore four moments from the project here, then discover the complete visual identity and campaign in the case study.

Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.

#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo