Adidas "Grown Underground" — Spec by Mauricio PontualAdidas "Grown Underground" — Spec by Mauricio Pontual

Adidas "Grown Underground" — Spec

Mauricio Pontual

Mauricio Pontual

Adidas "Grown Underground" — Spec Product Design & Campaign
Personal study exploring AI as a product design tool. A Superstar made from zero — texture, color and material conceived entirely through AI, then directed into a full campaign. No physical shoe existed. Shot like it already did.
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Posted Jun 1, 2026

Adidas "Grown Underground" — Spec Product Design & Campaign Personal study exploring AI as a product design tool. A Superstar made from zero — texture, color...