Dorado is a Colombian coffee brand known for its rich and authentic flavors. The humming bird is a symbol that feels close to Columbia's heart – It's vibrant, full of energy, and represents the beauty of nature. For Dorado's logomark, I chose the hummingbird to connect the brand to Columbia's rich biodiversity, giving it a natural and authentic feel. The bird wearing a hat is a nod to Colombian culture (sombrero vueltiao being a traditional Colombian hat.) It makes the brand feel modern and approachable showing that while Dorado is serious about great coffee, it doesn't take itself too seriously🤠 For the logotype, I customised a typeface that reminded me of a pouring milk action through its freely flowing varying widths, also hinting at the smooth consistency of Dorado's coffees.