Jambo- Logo & Visual Identity

'Jambo' is a travel company that seeks to offer social travel experiences. With its tagline "Chase big adventures," the company aims to cater to travelers eager for new, expansive experiences and meaningful social connections.

Design a logo and visual identity that:

Elicits feelings of adventure and exploration.

Represents the essence of "big" and "hello".

Appeals to a target audience of Gen Z travelers.

Symbolism: The logo should incorporate elements that resonate with both the notions of greeting (hello) and vastness (big).

Typography: The font should be modern and possibly playful to appeal to the Gen Z demographic. It should evoke a sense of adventure and curiosity, and should be legible across various platforms.

Color Palette: Given the adventurous spirit of the brand, bold and vibrant colors should be used. While the palette should be fresh and dynamic, it should also be versatile for various branding needs.

Flexibility: The logo must be scalable, legible, and impactful whether it's on a website, a social media post, or printed materials.