Coucou is a patisserie specializing in fresh French pastries, crafted with the mission of bringing warmth and sweetness to every treat.

Since the brief was Artisan, Sweet, French and Playful; I chose a bold red color scheme- paired with a sophisticated and elegant typeface that speaks for Coucou's quality artisanal treats. Since branding is not just all visual, I kept its tone of voice flirty and frisky to bring out Coucou's playful personality, with a custom red lipstick print as its hallmark, using the same style of illustration across other products to keep it cohesive.