Complete Graphic Design Solutions

Over the past year, I’ve had the opportunity to work on a range of creative projects that span multiple industries and design mediums. This case study highlights some of my most recent work, from flyer and email campaigns to apparel, book covers, and digital advertising, each tailored with purpose, creativity, and brand alignment in mind. Every design you see here includes not just the visual elements, but also thoughtfully written content and a strong sense of aesthetic balance. 💡✨

Project Type: Google Ads Design (Mobile, Desktop, Banner)

For Sounding Board’s 2021 Leadership Coaching Report, I created a series of responsive ad creatives that were cohesive across all screen sizes — mobile, tablet, desktop, and banners. The goal was to maintain clarity while emphasizing the CTA “Download Now!” no matter the platform. I kept the messaging concise and authoritative, using sleek typography and subtle fingerprint motifs that hint at personalized leadership development. 🎯

✔️ Adapts seamlessly to various resolutions ✔️ Consistent hierarchy and branding ✔️ Strong focus on conversion optimization

Project Type: Email Template Design

This email campaign for ChewChow was a fun and heartwarming project focused on dog nutrition. I wrote all the content, including the offer-based messaging, and brought it to life with an engaging visual hierarchy and friendly illustrations. From loyalty discounts to product benefits, every section was organized to guide the reader naturally. 🐾

✔️ Bright, pet-friendly visuals and custom illustrations ✔️ Digestible content blocks for better engagement ✔️ Designed mobile-first for responsive email display

Project Type: T-Shirt Graphic Design

For this streetwear-style tee, I created a bold typographic layout that plays with geometry and subtle distortion. The message — “Good Vibes Only” — was paired with cheeky phrases like “Chill,” “Everyday,” and “Positive” arranged around an urban-style grid. This design is intentionally abstract to appeal to youth and casual-wear enthusiasts. 😎

✔️ Balanced between creative freedom and legibility ✔️ Optimized for DTG printing ✔️ High contrast and minimal palette for impact

Project Type: Book Cover Design

For author Scott A. Roberts' thrilling novel, I designed a cover that evokes danger, speed, and narrative tension. Using cinematic lighting, a howling wolf, and high-speed motorcycles with a helicopter, the design sets the mood even before the first page is turned. Every element was placed intentionally to guide the viewer's eye and create curiosity. 🐺🚁

✔️ High-contrast photography for drama ✔️ Bold title layout for instant recognition ✔️ Designed spine-to-cover with visual flow in mind

Project Type: Infographic Design

For this educational piece on coffee consumption in America, I designed a layout that blends editorial storytelling with visual data representation. The central coffee cup anchors the design, while flowing lines lead the reader to various data points, benefits, and charts. 🧠📊

✔️ Clean visual hierarchy with balanced whitespace ✔️ Fun and warm color scheme to match the topic ✔️ Optimized for print and digital distribution

Project Type: Business Card Design

I designed this double-sided business card for a luxury skincare brand with elegance in mind. Soft pink tones, delicate serif typography, and generous spacing contribute to a premium aesthetic. The minimal layout reflects the brand's clean and graceful identity. 🌸

✔️ High-end feel with color psychology ✔️ Typography tailored for clarity and class ✔️ Consistent with branding across other assets

Project Type: Digital Banner Design

For Flenzies, a B2B supply chain tech brand, I designed two sleek banner ads emphasizing their accelerator platform. Each version communicates complex information visually through clean iconography, spatial connection lines, and a strong focal point. 🔗

✔️ B2B style with minimal clutter ✔️ Neutral tones with a pop of brand orange ✔️ Adaptable layout for multiple banner sizes

Across all of these projects, I was involved in the entire creative process — from strategy and content writing to layout, typography, and final design. My focus is always on helping brands tell their story in the most compelling and visually effective way possible. Whether it’s a print flyer, digital ad, or a custom apparel graphic, I ensure that each piece delivers the right message to the right audience. 🎨🖋️

If you’d like to discuss your next design project or need help with branding, content, or campaign visuals, I’m just a message away!

To bring these diverse design projects to life, I primarily used industry-standard tools such as Adobe Photoshop, Illustrator, and Adobe Canvas, ensuring pixel-perfect execution and creative flexibility across mediums. Each visual asset was crafted with a deep understanding of branding, user engagement, and storytelling.

I drew inspiration from a range of sources, from modern minimalist aesthetics to bold editorial layouts, as well as design systems used by global brands like Apple, Canva, and Nike. Whether it was a high-impact digital ad or a heartfelt pet-themed email, I tailored each design to match both the tone of the brand and the emotional response I wanted to evoke from the audience. ✨

My goal is always to blend clarity, creativity, and conversion, no matter the platform, and I’m proud that this collection reflects that across the board. 🧠🎨💼