Logo Designs
Farida Amin
Belle Naturals – Beauty & Wellness Brand
Concept:
Belle Naturals’ logo combines soft curves and botanical elements (butterfly/leaf), suggesting beauty, transformation, and natural wellness. The handwritten-style typography gives the brand an intimate, bespoke feel.
Brand Essence:
“Natural rebel beauty” anchors the identity, celebrating authenticity and confidence. The branding was tailored to resonate with diverse audiences who seek clean beauty with a sense of individuality.
Deliverables:
Handcrafted Logo Design
Submarks & Logo Variations
Color Palette & Moodboard
Brand Stationery Mockups
Outcome & Impact
Each logo was crafted with tailored visual language, aligned to the company’s mission and audience. These brands now reflect clear positioning—from natural lifestyle to high-performance sports—helping them build trust and memorability in their respective markets.
Let me know if you'd like this as a portfolio PDF, or to expand one of these into a full visual branding case study.
Lilah Logo Design
Concept:
Lilah’s logo was designed with a minimalist serif font to reflect purity and sophistication. The standout element—a stylized leaf replacing the dot on the “i”—evokes a strong natural, eco-conscious feel. The clean layout and soft color palette enhance the organic ethos of the brand.
Brand Essence:
“Sowing natural goodness” formed the brand’s core narrative. The identity needed to communicate wholesomeness, health, and sustainability—values embodied visually through earthy tones and refined font styling.
Deliverables:
Primary Logo
Brand Color Palette
Typography Guidelines
Tagline Placement
OH MY BIRD Logo Design
Concept:
A highly playful typographic logo where the letters interact with a bird icon, appealing to bird lovers and pet owners alike. The rounded, comic-style typography brings charm and friendliness to the brand identity.
Brand Essence:
Focused on “fostering connection,” the identity brings human and bird interactions to life with vibrant energy. The color palette and illustrated elements add a warm, family-friendly appeal to the brand.
Deliverables:
Character-Based Logo
Brand Tone Guidelines
Social Media Adaptations
Illustrated Icon Assets
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Posted Jun 13, 2025
Designed logos and branding for Belle Naturals, OH MY BIRD – Aviary Innovations Company, LEOFLEX – Performance Sportswear Brand, enhancing brand identity.
