Brochure Designs That Speak

Client Overview: Calienna is a lifestyle and music collective founded in 2020 that merges sound, culture, and community into a sensory-rich experience. With roots in experimental music and immersive art, they needed a brochure that not only told their story but visually echoed the eclectic, soulful vibe of their gatherings. Their audience? Culture enthusiasts, music lovers, and curious wanderers who believe in creativity as a lifestyle.

Project Goal: Design a tri-fold brochure that would:

Visually embody Calienna’s blend of music and mindfulness 🎶

Serve as a takeaway at events and pop-ups

Communicate their creative philosophy and collaborative spirit

Highlight their playlists, community work, and cultural contributions

Creative Direction: We aimed for a dynamic balance between organic visuals and digital design sophistication. The storytelling flowed like a mixtape—visually expressive yet composed.

Typography: A contrast of bold serif for headers and crisp sans-serif for content brought editorial appeal with clarity.

Color Palette: Earthy terracotta, clay red, and ivory offered warmth and authenticity—a perfect echo of the analog-meets-digital aesthetic.

Imagery: Layered botanical textures 🌿, overlays of vinyl records, and dreamy photography to reflect mood and motion.

Interactivity: A central QR code directed users to their latest Spotify playlists, giving the physical brochure a digital heartbeat.

Eye-catching front panel with minimal design and moody photography

Interior layout emphasized "About Us," testimonials, and media presence

Panel design allowed easy folding without losing narrative flow

Result: This brochure acted as a conversation starter at every event. It helped Calienna grow its community presence, build emotional resonance, and increase Spotify playlist engagement by 22%.

Tools Used: Adobe InDesign, Illustrator, Photoshop, Figma

Client Overview: Charlie is a forward-facing fashion brand collaborating with NEXT to redefine affordable elegance. They offer effortless wardrobes for the modern individual and wanted to build a printed asset that conveyed luxury with ease.

Project Objective: Develop a high-impact brochure that would:

Launch Charlie x NEXT as a signature collection 👗

Communicate their sustainable, versatile fashion approach

Integrate customer testimonials, CTA, and seamless branding

Design Strategy: The layout was built to feel like a high-end magazine insert.

Typography: A confident modern font for headlines and soft handwritten script for accents

Color Strategy: Subtle gradient from ivory to lavender added a sense of evolution and lightness 🎨

Photography: Lifestyle editorial shoots with natural lighting, city backgrounds, and soft-focus transitions

Engagement Feature: A QR code connecting users directly to the product line on NEXT’s site

Front Panel: Brand mission with bold fashion visuals

Inside Panels: "Define Your Style Future" messaging and feature imagery

Back Panel: Testimonials and call-to-action section

Outcome: Resulted in record-level engagement at launch events, used in PR kits, and contributed to a measurable rise in online traffic (+31%) for the launch collection.

Tools Used: Adobe InDesign, Illustrator, Photoshop, Figma

Client Overview: VividSnap is a modern finance and mentorship consultancy that combines trusted advisory with human-first design thinking. Their vision required a brochure that built trust without sacrificing creativity.

Project Objective: Design a professional yet fresh tri-fold brochure that:

Articulated services and differentiators clearly 🧠

Featured their diverse team of expert mentors

Stood out at conferences and digital pitches

Visual Direction: The design channeled both clarity and bold expression.

Typography: Contrasting fonts set a conversational tone with bold hierarchy

Palette: A pop of purple and orange against grayscale portraits brought energy to the layout

Photography: Used black-and-white headshots in circular frames to balance professionalism and warmth 👥

Hero Front: "Hello! Professional Finance Advice" as a welcoming entry

Interior: Core offerings, team highlights, and client types

CTA Panel: Scannable QR linking to consultation booking

Impact: Helped redefine VividSnap’s print presence.

+27% increase in website visits via QR scan 📈

Strong positive feedback from investor meetups and digital distribution

Tools Used: Adobe InDesign, Illustrator, Photoshop, Figma

Each of these projects brought a distinct challenge and allowed me to explore storytelling through layout, emotional branding, and print-to-digital engagement. Whether it's the cultural richness of Calienna, the fashion-forward energy of Charlie, or the financial clarity of VividSnap, every brochure became an immersive brand experience.

👩‍🎨 Want to bring your brand to life in print or pitch form? Let’s create something extraordinary.