Webflow Design and Development

Overview

In this series of Webflow-based projects, I was responsible for the complete creative and technical execution, spanning from visual design and brand alignment to seamless development and engaging micro-animations. Each site was crafted to speak directly to its target audience, offering both performance and polish through responsive layouts and immersive interactions.

Industry: Coaching / Leadership Tone: Feminine, Empowering, Modern

Objective: Create a feminine, welcoming, and empowering online presence for a leadership and coaching brand that supports ambitious women. The goal was to visually express warmth and strength while guiding users effortlessly through the services and value propositions.

Designed a soft yet impactful UI with warm gradients and elegant typography

Developed responsive layouts in Webflow tailored to both mobile and desktop

Integrated scroll-based animations and hover states to enhance interactivity

Crafted a strong “About” and services section with storytelling emphasis

Result: A polished brand experience that helps users emotionally connect while clearly presenting service offerings—leading to improved engagement and higher consultation requests.

Industry: Fitness / Personal Transformation Tone: Masculine, Bold, Cinematic

Objective: Build a dark, cinematic experience for a men’s transformation program. The mission was to speak directly to high-achieving men—entrepreneurs, special forces, and elite professionals—through bold visuals and powerful messaging.

Designed a powerful dark-themed UI with high-contrast visuals

Developed interactive stats, countdowns, and a dramatic hero section

Used Lottie animations and scroll motion to reflect a high-performance mindset

Built seamless transitions between sections to mirror the narrative of personal growth

Result: An immersive and high-converting website that led to increased program signups and was praised for its clarity and storytelling strength.

Industry: E-commerce / Jewelry Tone: Elegant, Clean, Sophisticated

Objective: Design and develop a luxury eCommerce platform for a handcrafted solid gold jewelry brand. The aim was to create a digital storefront that radiates quality, credibility, and editorial elegance.

Crafted a product-focused, luxurious UI inspired by high-end fashion brands

Implemented a CMS-based product catalog with collection filters

Integrated animations and hover effects to highlight product details

Developed a fully responsive layout optimized for mobile shopping

Result: A sophisticated shopping experience that balances aesthetics with usability—helping build customer trust and increasing conversions for high-value products.

Webflow (Design, Dev, CMS)

Lottie + After Effects (for custom animations)

Figma (initial UI/UX planning)

Adobe Photoshop/Illustrator (graphics + assets)

Each project reflects my ability to adapt design languages to distinct brand personalities while maintaining technical excellence across devices and browsers. Whether feminine and inspiring, bold and intense, or refined and luxurious—these Webflow builds highlight my end-to-end creative execution.