Framer Website Design & Development
Farida Amin
Framer-Powered Ecommerce for Sports Footwear
🚀 Project Overview
This project revolved around creating a premium ecommerce experience for a performance footwear brand, with a strong focus on youthful energy, intuitive shopping flows, and visual storytelling. My role encompassed end-to-end design and development in Framer — from Figma wireframes to live interactions and animations — to deliver a responsive, conversion-optimized web experience.
The goal was to not only showcase the product catalog but also to evoke brand energy through a modern interface, purposeful motion design, and seamless responsiveness across all devices.
🎯 Objectives
Design an immersive and energetic visual experience
Streamline product exploration and checkout flow
Build directly in Framer for speed, responsiveness, and motion
Integrate subtle animations that guide user interaction without distraction
Ensure pixel-perfect adaptability across desktop, tablet, and mobile
🎨 UI/UX & Visual Design
Starting in Figma, I crafted a UI system centered around bold product imagery, dynamic color palettes, and clear typographic hierarchy. Key user journeys — like product discovery, filtering, and quick actions — were optimized to ensure a frictionless shopping experience.
The layout was modular and card-driven, allowing products to stand out while giving breathing space to CTAs and promotions. Special attention was paid to:
Micro-interactions for buttons and cards
On-hover product previews
Emotionally driven CTAs like "Shopping the way you like it"
⚙️ Framer Development & Animations
Transitioning from Figma to Framer, I implemented each section using native components, layout constraints, and code overrides where needed. Framer’s strength in motion was leveraged to:
Introduce scroll-based animations that reveal content naturally
Apply layered hover effects on cards to add dimensionality
Create section transitions that feel fluid, not jarring
Enable snappy mobile navigation that feels like a native app
Animations were crafted to support usability, not distract — helping guide the eye and create a memorable experience.
📱 Responsive Experience
From the outset, the design system was crafted with responsiveness in mind. On mobile, interactions are touch-optimized and image-heavy sections are reorganized to maintain performance and clarity. Every font size, spacing unit, and interactive component was tuned to ensure perfect usability across breakpoints.
📊 Outcome
The result is a highly engaging, modern ecommerce site that blends conversion science with expressive brand storytelling. Built entirely in Framer, the site achieves:
Improved user engagement through interaction design
Higher visual recall for the brand through consistent styling and animation
Smooth transitions and responsive layouts that feel like a native experience
A foundation ready for scale, with design tokens and components reusable for other product lines
🛠️ Tools Used
Figma – UI Design, Prototyping
Framer – Development, Motion, Responsiveness
Lottie & SVG Animations – for additional UI motion layers
Framer Site - Design - Development
Auto Domain — Pre-Owned Car Inventory Website
🚘 Project Summary
Auto Domain needed a modern, visually impactful online platform to showcase their pre-owned vehicle inventory while establishing trust and streamlining customer decision-making. I led the complete design and development in Framer, delivering a sleek, responsive website with immersive motion and a high-conversion layout tailored to the automotive market.
🎯 Goals
Highlight featured vehicles with clean visual hierarchy
Introduce animated flows to improve engagement and navigation
Ensure mobile-first responsive design across devices
Provide a clear, conversion-focused structure for financing, trade-ins, and deals
Build using Framer for speed, animation control, and modularity
🧩 UX Strategy
The layout was carefully designed around user behavior in the car-buying journey:
Top sections introduce inventory and credibility (reviews, financing, delivery)
Mid-sections highlight explainer content ("How It Works") and featured deals
Lower sections guide toward trade-in deals and final conversion CTAs
By reducing friction and layering trust signals, the user is led through an intuitive, reassuring journey toward action.
🎨 UI Design & Motion
The visual design is bold and confident, echoing the power of automotive brands. I used strong typography, clean grids, and high-quality imagery to ensure cars look premium and aspirational. Key features include:
Animated hero header for Pre-Owned Inventory
Micro-interactions on buttons and icons
Subtle scroll-based transitions to guide flow
Click-based car carousel with Framer animations
Red and black were used strategically for urgency and contrast, aligned with the automotive industry’s visual tone.
⚙️ Framer Development
This site was built entirely in Framer, allowing for:
Fast layout builds with component reusability
Native animation integration without extra libraries
Optimized mobile breakpoints with dynamic resizing
Lightning-fast interactions and state changes
By using Framer’s animation timeline and smart components, I created dynamic transitions that elevate the user experience while keeping performance smooth.
📱 Responsiveness
The site is fully responsive, adapting beautifully across breakpoints. Cards, images, and CTAs resize and reflow to ensure perfect usability and aesthetic on:
Mobile phones
Tablets
Desktop screens
Interactive features like the vehicle carousel and navigation animations remain intact and optimized.
📊 Results & Impact
Improved visual trust and professionalism for a used car platform
Clear calls to action with better engagement rates
Optimized layout for financing, trade-in, and lead generation flows
Set a strong brand tone that balances trust, speed, and excitement
🛠 Tools Used
Figma – Initial layout planning and UI design
Framer – Full website build, animation, responsiveness
Lottie + SVGs – Light animated details where needed
NFT Framer Site
Crypto Planet — NFT Marketplace Experience
🪐 Project Overview
Crypto Planet is a futuristic, immersive NFT marketplace designed to engage users in the world of digital collectibles through bold visuals, seamless interactivity, and storytelling-driven user flows. I led the entire Framer design and development, building an animated, highly responsive experience optimized for NFT discovery, artist showcases, and asset trading.
💡 Objective
Create a cutting-edge, visually rich platform that:
Showcases NFTs with depth and energy
Integrates animation and interactivity to elevate engagement
Seamlessly supports browsing, collecting, and artist exploration
Aligns with the fast-evolving crypto/NFT space with futuristic design cues
🔍 UX & Interaction Strategy
The flow was built to capture attention fast and convert curiosity into deeper engagement:
Above-the-fold animation introduces a bold visual narrative
Clear CTA “Create Your NFT” guides creators to onboard
Interactive roadmaps and galleries keep users oriented yet intrigued
Sections like "Meet Our Artist" and "Explore Our Masterpieces" foster emotional connection
User experience was crafted for both creators and collectors, balancing aesthetics with clarity.
🎨 UI Design & Visual Direction
The design aesthetic embraces neon gradients, deep blacks, and vivid saturation to reflect the Web3 and digital art space. Every element was built in Figma, then transformed in Framer with animations such as:
Floating objects and parallax hover effects
Animated card reveals for NFTs
Scroll-triggered roadmap interactions
Dynamic glow effects and hover states
Typography was bold yet modern, ensuring readability without sacrificing style.
⚙️ Framer Development & Animation
I translated the visual direction directly into Framer, using its powerful timeline tools and component logic to:
Animate UI states across scroll and hover events
Build fully responsive layouts that scale beautifully across devices
Optimize load time using image compression and lazy-loading for gallery NFTs
Develop interactive filters and roadmap sliders with smooth transitions
Framer’s no-code + code blend allowed for rapid iteration with a premium feel.
📱 Responsive Design
Each page and feature was carefully tested across breakpoints to ensure the experience is:
Mobile-optimized for users on the go
Tablet-friendly with reflowed grids and touch interactions
Desktop-dynamic with hover animations and full-width assets
The layout adapts perfectly without losing visual drama or usability.
🧪 Features Highlight
NFT Gallery with live pricing overlays and asset stats
Roadmap visualization to build community transparency
Creator spotlight section with dynamic card design
End-to-end Framer animations for page transitions and micro-interactions
🔧 Tools Used
Figma – Visual design, layout structure
Framer – Development, animation, responsiveness
Lottie / SVG – Light icon animation where needed
Color theory – For glow realism and brand consistency
🚀 Results & Impact
Crypto Planet now stands out as a next-gen NFT platform, built for both digital creators and savvy collectors. The final result is an immersive experience that:
Increases user session time with motion-led storytelling
Boosts engagement through personalized artist showcases
Offers scalability for future NFT drop integrations and community features
Final Thoughts
This project exemplifies how Framer can bring crypto and Web3 platforms to life — combining design precision, immersive UI/UX, and lightning-fast development into a seamless product.
If you're looking to build your NFT brand with standout visuals and rich interactions, I’d love to help.
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Posted Jun 24, 2025
Led Framer design, development, and animation for a vibrant Shoe Brand, built immersive, responsive layouts with engaging interactive flows.
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