Web-Designs Ui/Ux Specialist

Farida Amin

UI Designer

UX Designer

Web Designer

Shopify

Webflow

WordPress

E-Commerce

Web-Design for Fashion

Web-Design for Cosmatics

Web-Design for Food Site

Web-Design for Car

Web-Design

Web-Design for Start Up

Web-Design For Company

Web-Design For Plant Site

Multi-Industry Web Design Portfolio

Role: UI/UX Designer & Web Strategist Tools: Figma · Photoshop · Illustrator · Lottie (for motion planning) Skills: Responsive Design · Mobile-first Layouts · Component Systems · Design Tokens · Developer Handoff

🗒️ Overview

This showcase highlights five unique web design projects executed for clients across diverse industries—Skincare, Footwear, Digital Services, Food, and Fashion. Each project was approached with a user-first mindset, ensuring visually compelling, conversion-driven experiences that maintain high performance on both desktop and mobile.

Designed entirely in Figma, each layout was structured using component-based systems, making the interfaces highly scalable and easily convertible into mobile apps. The goal for each project: blend aesthetics with usability, and build platforms that are just as beautiful as they are functional.

🎯 Objectives Across All Projects

Deliver high-conversion interfaces tailored to each industry’s user behavior

Ensure fully responsive designs across all breakpoints (desktop, tablet, mobile)

Establish strong brand presence through typography, color, and imagery

Build Figma-driven component libraries for developer efficiency and scalability

Prepare designs for smooth app integration using adaptable mobile UX patterns

🔍 Case-by-Case Breakdown

🌿 1. Organic Skincare & Wellness Website

Goal: Build a soothing, trust-driven experience to promote natural beauty products and enable appointment booking.

Highlights:

Warm, floral-inspired design using soft peach and beige tones

Product showcase sections using circular image masks and minimal grid

Informational section on ingredient benefits, paired with booking CTA

Badges like “100+ women try this” for social proof

Mobile-friendly carousels and sticky CTAs for easy navigation on small screens

UX Decisions: We prioritized emotional storytelling and product clarity. Key info is above the fold, and users are gently guided toward either product pages or booking a consultation.

Outcome: An elegant website that communicates purity, sustainability, and care—while simplifying user journeys across all devices.

👟 2. Footwear eCommerce Platform

Goal: Design an energetic and intuitive site for showcasing athletic and casual shoes, optimized for conversion and browsing.

Highlights:

Bold hero section with rotating featured product

Color-coded category cards: Sports, Running, Walking

Shop preview grid with hover effects and variant popups

Instagram integration for social proof

Modular layout prepared for app migration

UX Decisions: We used a clean grid layout with clear visual hierarchy and placed “Get Started” and “Add to Cart” CTAs prominently. The homepage supports both product discovery and category filtering.

Outcome: A visually striking, responsive experience ideal for both web browsing and mobile app transitions. Built for both performance and expansion.

🔮 3. Digital Agency Website

Goal: Establish a bold digital presence for a modern agency offering branding, development, and marketing services.

Highlights:

High-contrast dark mode design with neon gradients

Hero section using interactive VR imagery

Team spotlight with testimonials and motion graphics

Service cards with icons and hover interactions

FAQ accordion to handle user objections

UX Decisions: A bold interface was critical to reflect creativity. Each scroll section was designed to highlight a service benefit, proof point, or action prompt. We used vibrant colors to break the monotony of black and engage users.

Outcome: A scroll-stopping digital presence built to attract creative brands. Positioning the agency as both innovative and trustworthy.

🍽️ 4. Restaurant & Food Ordering Website

Goal: Design a food-ordering platform that evokes appetite, promotes dine-in specials, and drives online sales.

Highlights:

Dark, gourmet-themed UI with rich food imagery

Filterable menu cards with pricing and quick view

Full-screen image sliders to showcase dishes

Order/booking CTA with floating sticky buttons

Category tabs for sorting: Fried, Veg, Meat, Soup

UX Decisions: We balanced imagery with function. Food photos needed to shine without compromising on accessibility. Focused on tactile UX patterns for mobile (tap-friendly, minimal input, quick reorder).

Outcome: Delivered a digital extension of the restaurant’s premium vibe. The user experience encourages both impulse orders and planned bookings.

🧥 5. Fashion & Apparel Website

Goal: Create a fashion-forward eCommerce platform for leather jackets and seasonal collections.

Highlights:

Minimalist beige and white base with editorial image placement

Hero section for promotions + limited-time offers

Instagram grid for real-time product promotion

Gender-based collection splits with filters

Micro-animations for hover and swipe on mobile

UX Decisions: The design direction followed fashion editorial standards: clean type, ample white space, and large product images. Layouts are optimized for conversion and style exploration.

Outcome: An app-ready storefront that brings the boutique fashion experience online. Clean enough for scale, expressive enough for loyalty.

📐 Design Systems & Process

All five websites were built with a robust design system in Figma, including:

Typography scale & hierarchy (Google-friendly fonts)

Atomic component libraries (buttons, cards, nav, modals)

Variants for buttons, pricing badges, product cards

Responsive layout grids (12-column + mobile stacks)

Tokens for color, spacing, and radius

Exportable icons and image assets at 2x/3x resolution

Interactive prototypes for dev handoff

📲 App-Readiness

Each design followed a mobile-first workflow. UI modules were:

Built using auto layout and constraints

Tested for tap target accessibility

Structured with minimal input fields for mobile forms

Designed with component reusability for Flutter, React Native, or WebView

🧠 Impact Metrics (Post-Launch Averages)

MetricResultBounce RateDecreased by ~22%Session DurationIncreased by 37%Conversion RateUplift between 14%–33% across projectsMobile Lighthouse Scores95+ for performance, accessibility, and SEODev Handoff TimeCut by 40% using Figma component system

🗣️ Client Feedback

"The new site is fresh, functional, and everything we imagined. It works perfectly on mobile and gives our products the spotlight they deserve." — Skincare Founder

"The UX was so smooth our team barely needed onboarding. You really thought of everything." — Footwear Marketing Manager

Conclusion

These projects reflect not just diverse visual aesthetics, but strategic thinking and cross-platform scalability. Whether it’s a boutique brand or a digital agency, every design was rooted in clarity, consistency, and conversion.

From Figma wireframes to final high-fidelity responsive designs, each layout was tailored for growth—built not just for today, but for where each business is headed next.

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Posted Jun 11, 2025

Crafted high-conversion, responsive web designs across skincare, fashion, food, and tech, focused on seamless user flows, UI clarity, and brand storytelling.

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