Website Redesign for B2B SaaS - Avenu.ai
Vitalii Khomenko
Website Redesign for B2B SaaS - Avenu.ai
My role. UI/UX Design Lead
Vitalii delivered exceptional work on this website design project and I enjoyed working with him. His communication was top-notch, he met all deadlines, and his skills were reasonably strong. We ended milestone as this project is completed, and we are re-hiring to do other work on our platform. I highly recommend that you consider Vitalii if you need a UX/UI designer.
Kaylynn K.: ⭐️⭐️⭐️⭐️⭐️
Client
Avenu.ai is a U.S.-based HR-tech startup that automates high-volume hiring with its EVA AI assistant, smart ATS, and real-time analytics. Fresh off seed funding, the team needed a marketing site that would:
Prove enterprise-grade credibility
Showcase complex AI features in plain English, and
Drive demo requests from busy HR leaders.
Challenge
Tech jargon - translate dense AI terminology into a benefits-first story.
Turn 4 products into 1 flow without overwhelming visitors.
Visual trust - compete with well-funded incumbents on polish and brand authority, fast.
Key Wins - What I Delivered
Timeline:
3-week design-to-dev hand-off - met client's deadline Research & Strategy: • Rapid competitor analysis
Current website analysis Information
Architecture:
Re-mapped scattered feature pages into 4 streamlined journeys
Created a story-driven nav that mirrors the product flow
UX & UI Design:
Conversion-focused hero sections (single CTA, proof metrics)
Modular feature blocks for easy A/B testing
Re-invented pages structure
Custom illustrations and visuals
UI Kit for future scaling and consistency
Mobile adapted screens
Collaboration & Handoff:
Weekly Zoom walkthroughs and feedback gathering
Design-system tokens for dev hand-off in Figma
Conclusion
The Avenu.ai project shows how I turn complex SaaS products into clear, high-converting experiences without endless cycles or bloated budgets. From research through pixel-perfect mock-ups, I stay laser-focused on business results and user delight.
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Posted Jan 14, 2026
A high-converting marketing site for an HR-tech SaaS – simplifying complex AI products, building enterprise trust, and driving demo requests from HR leaders.
