Redesign for Amplify's B2B SaaS Website
Vitalii Khomenko
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Posted Jan 15, 2026
A modern website redesign for a PEO – clarifying complex services, building trust with partners, and helping sales convert faster through clean UX and strategy.
Redesign for B2B SaaS Website - Amplify
My role. UI/UX Design Lead
I cannot recommend Vitalli highly enough. Whether you're a startup looking to establish your digital presence or an established company needing a refresh, his combination of strategic thinking, design excellence, and professional execution makes him an invaluable partner. He's transformed our vision into a digital reality that we're proud to share with the world.
Nick I.: ⭐️⭐️⭐️⭐️⭐️
Client
Amplify is a professional employer organization (PEO) that helps small to mid-sized businesses manage HR, payroll, and benefits through streamlined technology and white-glove support.
Challenge
Outdated website didn’t reflect Amplify’s premium, modern services
Complex offerings made navigation and value prop unclear
Needed to build trust with brokers, partners, and business owners
Key Wins - What I Delivered
Timeline:
4-week design-to-dev hand-off - met client's deadline
Research & Strategy:
Competitor audits, user interviews, and clear value proposition mapping Information
Architecture:
Reworked site structure for clear client vs. employee flows
UX & UI Design:
Fresh, professional visuals; flexible component library; mobile-first design
Copy / Interaction:
Helped shape crisp headlines, CTAs, and onboarding microcopy
Collaboration & Handoff:
Figma prototype with clear dev specs; async reviews to stay on track
Conclusion
This project modernized Amplify’s online presence, clarified its service value, and helped the sales team convert faster. Future clients can expect the same blend of strategy, design craft, and measurable results.
