Chiquita, Minions Ad

Travis Lundy

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Copywriter
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This ad for Chiquita Bananas cleverly combines the universally recognized Minions with the brand’s iconic bananas. The playful nature of the Minions, especially their famous pronunciation of “Banana,” adds a lighthearted and engaging touch to the ad. By incorporating a character that instantly evokes fun and humor, the ad aims to make the simple act of buying a banana memorable and enjoyable. The intention is clear: to create a lasting impression in the minds of consumers, ensuring they can’t forget the ad—or the product—thanks to the memorable association with the Minions. This approach turns a standard fruit purchase into a fun experience, aligning perfectly with the goal of making the ad stand out and be remembered.
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