The ad features a clean and straightforward billboard design with the recognizable Specsavers logo at the top. The text reads:

“Did You See That?

No? Well, We Did!”

The copy is written in large, easy-to-read green text on a white background, creating a sense of clarity and focus. The tagline at the bottom states:

“Catch the savings and see clearer at Specsavers.”

The ad is designed to mimic the experience of getting an eye test, where the optometrist progressively adjusts the lenses until the letters on the chart become clear. The playful, light-hearted tone engages the audience by addressing the common frustration of not being able to see clearly and tying it directly to the benefit of visiting Specsavers.

Pain Points:

Blurry Vision: Many potential customers struggle with unclear vision but may delay getting an eye test due to cost concerns or procrastination.

Cost Concerns: Affordability is a major concern for customers needing glasses, and they might feel hesitant about the potential expense of quality eyewear.

This campaign is aimed at individuals who are aware of their vision problems but have yet to take action, as well as those who value getting good deals. The target audience includes budget-conscious customers who need prescription glasses and want to ensure they get the best value for their money.

The goal is to attract attention by directly engaging the audience with a relatable scenario, encouraging them to act on their need for glasses. The ad emphasizes that Specsavers offers both clear vision and affordability, making it the obvious choice for those who have been putting off their eye care due to cost concerns. The playful wordplay reinforces the brand’s approachable and customer-friendly image, while the call to action subtly urges potential customers to visit Specsavers to “see” the savings for themselves.