Rijarc Renewables Product Campaign

Kushi Subrahmanya

Advertisement Designer

Art Director

Social Content Designer

Affinity Designer

Canva

Figma

Energy

Powering Performance with Design – Rijarc Renewables Product Campaign

The Client & Campaign Context

Client: Rijarc Renewables LLP Scope: Strategic design campaign for product visibility Duration: 28 Days Deliverables: 12 high-impact product posters, visual system, social content strategy Goal: Increase product awareness and position Rijarc as a performance-first solar brand

Rijarc Renewables ®

Problem

Despite selling advanced solar components, Rijarc lacked a visually coherent and conversion-optimized product presence online. They needed a modern design system to cut through noise, communicate product performance, and build trust in a saturated market.

Technical products often overwhelm buyers who aren’t engineers

Existing product visuals lacked structure, hierarchy, and clarity

Needed to communicate "Why this product matters" at a glance

No streamlined, repeatable campaign system to promote each product line

Campaign Objective

To design a conversion-optimized, visually engaging 12-post campaign that:

Positions Rijarc as the go-to source for top solar products

Highlights benefits > specs for better sales engagement

Equips the brand with a repeatable format for future promos

Brings structure to their product storytelling

Solution Overview

We crafted a strategic product campaign centered around:

Clarity-driven design

Industrial-grade storytelling

A modular visual system that reinforced the brand's value pillars: efficiency, durability, and innovation

A click of the 12 post-campaign

Strategy & Execution Framework

Phase 1: Campaign Planning

Identified 3 core product categories: Inverters, Panels, Cables

Defined CTA structure: Available at Rijarc + Product Value

Built messaging strategy around 3 key pillars:

Trust – Brand reliability

Performance – Technical superiority

Simplicity – Easy decision-making

Phase 2: Visual Messaging System

Created bold, color-coded systems per category (Red = Inverters, Green = Cables, Black = Panels)

Designed each post to stand alone or work in series

Used iconography, benefit-led headlines, and clean product displays

Made technical data visually scannable

Phase 3: Multi-Use Asset Design

Formats built for social, email campaigns, pitch decks, and WhatsApp sharing

Designed for maximum reuse with minimal editing

Art Direction Strategy

Backed by 2 visual boards:

Fonts: Gilroy (power + modernity), Carella (elegance)

Tone: Clean, structured, conversion-focused

Colors: Inspired by solar energy (green/orange/red/black)

Shapes: Strong rectangles, product-callout ovals

Textures: Grid spheres → signal precision/tech

We also referenced FMCG and hardware ad layouts to bring a product retail vibe into the B2B solar space.

Art Direction Boards

Visual Design System

We created a poster framework that was:

Easily replicable for future product lines

Device-agnostic (mobile first)

Balanced between technical clarity and emotional engagement

Key Design Elements:

Modular layouts

Product highlights with large imagery

Stat blocks and certification badges

UI previews (for software products)

Consistent hierarchy and CTA zones

Execution: The 12 Poster Campaign

We divided the campaign into:

Product Value Posters (cables, modules, inverters)

Technical Insight Posters (specs, efficiency, warranties)

Software Interface Posters (monitoring dashboards)

Brand Storytelling Posters (innovation, scalability, ease-of-use)

Each poster included:

Bold headline → benefit first

Product visuals with clarity

Icons/stats to boost trust

CTA/reference to availability

“From raw copper wire to smarter solar analytics—we told the story of every watt.”

Results

Enhanced product credibility for WAACAB cables and SolarEdge inverters

Reduced content production time through a template system

Positioning as a tech-forward solar partner for B2B buyers

Reusable format for print, digital, email, and retail

Value Delivered

Systemized marketing collateral

Visual language is scalable across product launches

Instant trust triggers via product specs, visuals, and awards

Elevated perception → from a supplier to a solution provider

12 Posters

Reflection / Process Insight

“This wasn’t just design—it was conversion strategy wrapped in pixels. The key was balancing engineering depth with retail clarity, especially for a technical buyer persona.”

Working with Limited Raw Assets

Rijarc provided minimal resources — mostly low-res product photos and basic feature sheets. We:

Manually cleaned and enhanced images for sharper detail

Built a consistent asset library from scratch

Created icons and UI representations to simulate app visuals and add depth

This forced us to rely heavily on layout logic, typography, and color to deliver impact.

Building Hierarchy Using Just Fonts & Colors

Without flashy animations or high-end renders, we focused on pure information design:

Used Gilroy’s geometric sharpness for headings and performance-driven tone

Leveraged Carella’s contrast to inject a softer, premium feel

Color-coded sections (e.g., orange = energy, green = performance, red = warning/alert)

Visual balance through spacing, modular zones, and grayscale control

Each poster felt readable, fast, and hierarchy-led, even without motion or complex effects.

Structuring Messaging for Technical Clarity

We applied a "what–why–proof" messaging structure across all poster types:

What is it? (Bold headline)

Why does it matter? (1-liner benefit or problem solved)

Proof it works. (Stats, certifications, or UI snap)

This made each poster work like a mini landing page — guiding buyers through awareness to interest without fluff.

If your product is technical, but your buyers aren’t, design is your best translator. Let’s build your next product campaign.

Inquiries → kushigrafixxinquiry@outlook.com

Rijarc Renewables, 12 Poster Marketing Campaign, 2025

Like this project

Posted Jun 3, 2025

Designed a strategic campaign for Rijarc to boost product visibility and credibility in the solar industry.

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Timeline

Apr 1, 2025 - Apr 28, 2025