Location: Costa Rica Client: Bluemart (Founded by David Valerio & team) Creative Direction & Design: Kushi Subrahmanya (@kushi_grafixx) Project Oversight: David Valerio Year: 2023

Bluemart is a Costa Rica–based e-commerce platform delivering a wide range of consumer products with a focus on accessibility, convenience, and competitive pricing.

As the brand prepared to scale, its visual identity needed to reflect a sharper, more contemporary digital presence. That’s when founder David Valerio reached out to initiate a full rebrand, starting with the logo.

The goal was clear: build a sleek, scalable identity that could anchor Bluemart’s digital-first ecosystem, from mobile apps and packaging to website banners and promotional campaigns.

Our collaboration began with a focused Zoom session where David shared his vision, challenges with the old mark, and aspirations for the future. Following this, I stepped into creative exploration—mapping out ideas rooted in clarity, geometry, and bold simplicity.

Crafted using modular geometry, the new logo strikes a balance between futuristic aesthetics and everyday approachability. It reflects movement, structure, and clarity—key elements for a fast-paced online store.

Designed for small-scale adaptability, the icon version retains the core identity while optimizing for compact digital usage like mobile apps, favicons, and stickers.

The logo animation and presentation were intentionally minimal yet dynamic, showcasing the brand’s digital-ready posture. The consistent blue palette communicates trust, while clean white space reinforces a modern, efficient retail experience.

The Bluemart team was highly satisfied with the results. The new identity now supports a stronger digital presence and better aligns with their evolving brand goals, helping Bluemart stand out in Costa Rica’s competitive e-commerce market.

Whether you're scaling an e-commerce business or launching a new venture, your brand identity should work as hard as you do. Let’s craft visuals that not only look good but also drive trust, clarity, and conversion.

👉 DM me @kushi_grafixx or reach out for your next design transformation.