Joint Hands Women Farmers Producer Company Limited
Kushi Subrahmanya
Joint Hands Women Farmers Producer Company Limited
Empowering tribal women through visual identity and purpose-driven design
Background
Based in Thalavady, Tamil Nadu, Joint Hands Women Farmers Producer Company Limited is a grassroots collective of women and tribal farmers. Their work spans across value-adding forest produce and agricultural inputs like fertilizers and pesticides—driving both sustainability and economic empowerment in rural India.
The Challenge
The organization lacked a cohesive brand identity that could:
Represent Thalavady's mountainous roots
Reflect their agricultural and tribal essence
Empower and unify women farmers under one visual voice
Scale seamlessly across formal documents and rural signage
They needed more than just a logo—they needed a symbol of strength, unity, and purpose.
The Solution
I crafted a brand system rooted in local symbolism and functional clarity:
1. Logo Design
A mountain-top silhouette reflects Thalavady’s terrain, while the three-leaf formation represents growth, agriculture, and collective empowerment. The design forms a complete, unified mark that scales well across mediums.
2. Mascot Illustration
A faceless woman farmer holding a sickle and fresh crops—a tribute to every tribal woman working the land. The earth-toned saree and green blouse highlight her connection to culture and cultivation.
3. Letterhead & Stationery
Functional, clear, and on-brand—built to reflect credibility and professionalism when dealing with suppliers, partners, and institutions.
4. Signboard Design
Designed for high visibility and local relevance, the signboard blends readability with regional symbolism, ensuring it stands out in village and forest areas alike.
Visual Language
Typography: Prakinsans – A modern, geometric sans-serif typeface, balancing authority with approachability.
Color Palette: Deep green for growth and trust, earthy tones for roots and authenticity.
Impact
A unified brand presence now reflects the company’s mission, geography, and community.
Increased trust from partners, vendors, and local bodies.
Created a visual identity that can scale with the organization’s growth.
OOH & Mockups
Your brand has a story—let’s make sure the world sees it.
From logo to impact-driven design systems, I help mission-led businesses look as powerful as their purpose.
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Posted Jun 26, 2025
Created a cohesive brand identity for Joint Hands Women Farmers Producer Company Limited.
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Timeline
Feb 3, 2025 - Feb 19, 2025
