Development of Aura DPC Intake Engine by Salish Hawk Studios Development of Aura DPC Intake Engine by Salish Hawk Studios

Development of Aura DPC Intake Engine

Salish Hawk Studios

Salish Hawk Studios

Aura DPC Engine | Meta & Search Details

Page Title: Aura DPC Engine | Direct Primary Care & Holistic Intake Portal Meta Description: Interactive Direct Primary Care & holistic health intake engine. Features membership tier estimators, functional lab add-ons & secure discovery booking.

Case Study: Aura DPC Intake Engine — Direct Primary Care & Holistic Onboarding

Project Name: Aura DPC Intake Engine Studio Banner: Salish Hawk Studios Role: Lead Full-Stack Developer & UI/UX Designer Tech Stack: React, Tailwind CSS, TypeScript, Lucide Icons, Bolt Target Audience: Direct Primary Care (DPC) physicians, naturopathic doctors, functional medicine practices, and integrative health clinics

Executive Summary

Direct Primary Care (DPC) and holistic practices thrive on removing insurance friction and offering direct, personalized access to physicians. However, traditional medical websites rely on static contact forms or confusing insurance-focused portals that fail to communicate the value of monthly membership tiers or functional medicine services.
Aura DPC Intake Engine is an interactive, multi-step patient onboarding application designed specifically for independent DPC clinics and holistic practices. Built with a soothing botanical slate palette, the app guides prospective patients through interactive health goal mapping, dynamic membership tier estimation, care preference selection, and confidential discovery call scheduling.

The Challenge

Patient Uncertainty Around DPC Pricing: Many patients are unfamiliar with subscription-based healthcare and need clear visual breakdowns of monthly memberships vs. traditional copays.
Unfocused Patient Inquiries: Generic contact forms don't capture patient health goals (such as chronic fatigue, gut health, or hormone optimization), forcing clinics to spend time qualifying leads on initial calls.
High Onboarding Friction: Patients looking for integrative or naturopathic care want a warm, empathetic digital experience rather than a cold, corporate clinic form.

The Solution: An Interactive Care Path & Membership Estimator

Aura DPC replaces generic forms with a structured 4-step interactive care path that educates patients while qualifying their care needs in real time.

Key Features & Technical Highlights

Interactive Symptom & Wellness Goal Mapping (Step 1): Allows prospective patients to select multi-category care focus areas with visual icon cards:
Energy Levels & Chronic Fatigue
Gut Health, Digestion & Microbiome
Hormone Balance & Thyroid Optimization
Sleep Quality & Stress Resilience
Preventive Longevity & Functional Labs
DPC Membership Estimator & Service Add-Ons (Step 2): Features clear, interactive subscription tier cards alongside optional functional health add-ons:
Individual Care Tier ($95/mo): Unlimited primary visits, same-day scheduling, wholesale lab rates.
Couples Health Tier ($175/mo): Comprehensive annual functional panels + direct physician messaging.
Family Resilience Tier ($250/mo): Full family coverage + acute care access.
Toggleable Add-On Services: Comprehensive Hormone Panels (+$150), IV Nutrient Therapy (+$85), and Microbiome Stool Analysis (+$220).
Care Timeline & Preferred Setting (Step 3): Captures onboarding urgency (Immediate transfer to DPC, Second opinion, Exploring functional labs) and setting preferences (In-Clinic, Telehealth / Virtual, Hybrid).
HIPAA-Secure Discovery Booking (Step 4): Streamlined confidential contact form collecting preferred names, DOB, SMS consent toggles, and main health goals with encrypted submission state handling.

Technical Specs & Design System

Design Palette (Aura Slate & Botanical Emerald):
Base Background: Deep Obsidian Slate (#0B131F)
Container Cards: Dark Forest Slate (#162235) with 1px border stroke (#25354E)
Primary Accent / Highlights: Deep Botanical Emerald (#10B981) and Eucalyptus Mint (#34D399)
Pricing Highlights: Soft Amber Gold (#F59E0B)
Typography: Clean, authoritative serif titles paired with muted sage gray (#CBD5E1) body labels.
Layout: Fully responsive, mobile-first design optimized for seamless phone and tablet intake.

Impact & Results

Higher Lead Qualification: Delivers pre-qualified client profiles with known health goals and membership preferences directly to the clinic's intake team.
Transparent Pricing Conversion: Clearly communicates DPC subscription value proposition upfront, eliminating pricing friction.
Elevated Practice Branding: Gives independent physicians a premium, modern digital front door that stands out from traditional hospital networks.
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Posted Aug 4, 2026

Aura's Interactive Direct Primary Care & holistic health intake engine. Features membership tier estimators, functional lab add-ons & secure discovery booking.

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Timeline

Jul 27, 2026 - Aug 4, 2026