Brand Identity | Packaging | Logo

ANIMAS was founded to tackle a fundamental flaw in healthcare: the lack of consistently accurate and accessible provider data. The team believes access to healthcare should be as seamless and dependable as electricity—available whenever and wherever it’s needed. With decades of experience in healthcare operations, data analytics, and member engagement, they recognized that fragmented, vendor-heavy approaches to provider data management were driving up costs, increasing errors, and undermining patient access and satisfaction.

ANIMAS needed a brand identity that communicated trust, reliability, and clarity in a complex, highly regulated industry. The original logo was simply the name ANIMAS in all caps, black, with the tagline underneath. While straightforward, it lacked strong presence and didn’t reflect the company’s three core pillars: Humanity, Development, and Customer Relations. The goal was to create a visual identity that could differentiate these pillars in marketing and establish a more recognizable, professional brand presence.

I developed a cohesive brand identity system including logo design, color palette, typography, and visual applications. The brief emphasized clarity, adaptability across digital and print formats, and a professional yet approachable tone.

Research & Inspiration: Explored healthcare, tech, and data brands to identify visual trends and gaps. Focused on creating balance between approachability and authority.

Logo Development: Created several iterations exploring shape, color, and symbolism. The final concept uses a graphic ‘A’ formed from three gradient colors—green, blue, and orange—to represent the three pillars: Humanity, Development, and Customer Relations.

Typography & Color: Modern sans-serif for clarity; the gradients convey energy, trust, and professionalism.

Application: Mockups included digital dashboards, business cards, and marketing materials, showing the logo’s versatility and how the icon can stand alone to give ANIMAS a strong, recognizable presence.

Outcome The resulting identity gives ANIMAS a professional, approachable, and distinctive visual presence. It supports their mission to streamline provider data management while instilling confidence in their clients and partners.