Brand Identity | Packaging | Presentation
Scott DS Young
Company Overview
LUNERA (organic skincare) needed a brand identity and packaging system that matched its philosophy of natural renewal with a grounded, mindful visual presence. I led strategy, color system development, and packaging execution to create a cohesive brand language that feels modern, tactile, and deeply human.
Brand Philosophy
“We believe beauty doesn’t demand perfection — it flourishes in rhythm with your natural self.” LUNERA invites a slower, more intuitive approach to skincare — rituals that restore balance and glow, phase by phase.
New Logo
Logo use | with tagline | without tagline | logo using Eclipse Gray color
Color Exploration & Logo Direction
Why the Old Colors Didn’t Work
The original color palette lacked warmth and consistency, creating a visual disconnect between LUNERA’s philosophy of natural renewal and how the brand appeared in use. The cooler, less nuanced tones felt distant, making it harder for the brand to communicate ritual, softness, and human connection.
original logos
Previous color palette
Why the New Colors Work
The updated palette was designed to feel more human and tactile, drawing from natural skin tones and subtle lunar softness. These warmer, muted hues reinforce LUNERA’s ritual-centered approach while creating a sense of calm, approachability, and balance across packaging and digital applications.
Typography
Sketches & Simplicity
Early sketches focused on structure, proportion, and restraint—testing how few elements were needed to communicate the brand clearly. This process helped eliminate unnecessary complexity before committing to materials, finishes, and final production.
What You Learned
This project reinforced the importance of restraint when working with muted color palettes—using contrast, spacing, and hierarchy to maintain clarity and prevent tones from competing or flattening the design.
Logo Applications & Extensions
To test versatility, the logo was applied across physical touchpoints including tote bags, hand towels, and packaging concepts—ensuring the identity remained cohesive across lifestyle and retail contexts.
Optional wink:
Because if it doesn’t work on a tote, does it really work at all?
Showing the sketch ideas for products that the brand can go on
This approach has sharpened how I evaluate existing brand systems—
studying how color, material, and hierarchy work together across packaging and touchpoints, then pushing those systems further with greater clarity and cohesion.
What Makes This Approach Repeatable for Other Clients
This process is easily adaptable across industries, from skincare to lifestyle brands—grounded in research, thoughtful color refinement, and the delivery of print-ready systems that translate seamlessly across packaging, web, and physical applications.
The result is a flexible, production-ready brand system that feels intentional, modern, and rooted in human experience.
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Posted Nov 12, 2025
Rebrand Identity | Packaging Design | Pitch Deck for LUNERA
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Timeline
Sep 1, 2025 - Oct 4, 2025
