Brand Identity | Packaging | Presentation

Company Overview LUNERA is a modern organic skincare brand inspired by the calm rhythm of the moon and the cyclical nature of renewal. Rooted in simplicity and mindfulness, each formula supports the skin’s natural balance using clean, botanical ingredients and sustainable products.

“We believe beauty doesn’t demand perfection — it flourishes in rhythm with your natural self.”

LUNERA invites a slower, more intuitive approach to skincare — rituals that restore balance and glow, phase by phase.

Logo direction: Lowercase, minimalist logotype using a contemporary serif or elegant geometric sans. The letterforms echo lunar balance — circular curves, subtle spacing, and quiet refinement.

Eclipse Gray: grounding contrast

Moon Ivory: purity and light

Dawn Blush: warmth and care

Silver Sage: calm, natural tone

Matte frosted glass bottles with ivory or sage paper labels

Embossed moon phase motif as a subtle tactile detail

Minimal text hierarchy: product name, lunar phase symbol, brief benefit line

Eco-friendly paperboard cartons with tone-on-tone print