Kelements Brand Identity Design

This project demonstrates how aesthetic minimalism and scientific credibility can be merged to establish a premium skincare brand for the new generation.

Deliverables:

Brand Identity System

Packaging Design

Visual Strategy

Art Direction

Kelements is a contemporary skincare brand that bridges advanced science with clean design. This branding project was developed around the concept of molecular structure rooted in stem cell research and translated into a visual language that resonates with clarity, trust, and efficacy.

Inspired by the structure of cultured stem cells and chemistry lab aesthetics, the visual identity conveys a deep sense of professionalism and reliability. The dot matrix motif used throughout the system reflects molecular formations, acting as both symbol and pattern.

The vivid cobalt blue was selected as the brand’s main color a tone that evokes the rooftops of Greece and the purity of chemically-derived innovation. It suggests freshness, balance, and trust while standing out on packaging and media.

Each product highlights its key ingredients like Stemedia™, Mandarin, and Lavender through a structured, almost clinical layout. The use of scientific typography and subtle grid alignments reinforces the brand’s credibility while maintaining a sense of modern elegance.

The graphic system is composed of modular components, precise lines, and functional information hierarchy, all referencing lab reports and scientific notes. The result is a design that appeals to consumers seeking clarity, transparency, and performance.

Balancing the clinical with the sensual, the lifestyle imagery integrates natural light and water textures to highlight purity and the gentle transformation the brand offers.