DONAS8 - Branding+Packaging Design

A K-style dessert brand evolving in response to the fast-growing Singaporean market and shifting consumer tastes.

Our task was to develop a refreshed visual identity for Donas8—one that captures the brand’s unique flavor, amplifies its presence across digital and physical media, and invites customers to not only taste, but experience and share.

From color and typography to packaging and signage, every element was designed to express Donas8’s story through cohesive, cheerful visual language that stays true to its roots while looking boldly forward.