CHINHWAYEOK is more than just a restaurant it is a space designed to foster warmth, human connection, and a sense of balance. The name itself is derived from a Korean expression that evokes the subtle yet powerful pull of intimacy and harmony between people.

The logo system deconstructs and reinterprets the Korean word ‘친화력’ (meaning “attractiveness” or “affinity”) into a modular typographic form. By blurring the lines between text and symbol, it creates a striking and memorable visual identity that feels both structured and poetic.

Built upon a straight-edge design system, the identity is characterized by its clean, minimal lines that reflect the brand’s calm and balanced personality. At the center, a circular dot symbolizes warmth, openness, and human connection a soft touch that balances the overall geometric composition.

Through the careful interplay of tension and space, structure and softness, this visual identity embodies the brand’s core philosophy: reviving intimacy through stillness, and celebrating quiet moments of togetherness.

The result is a design that functions not only as a symbol but also as a sign a visual anchor that is simple, yet resonant and lasting.