Content Creator for Victoria Park Pool

Brenda Funez

Content creator for Victoria Park Pool

As a content creator for the leisure center, my main focus was building a stronger connection with our followers through engaging, creative, and consistent Instagram Reels. I st.arted by developing a content calendar that allowed me to post regularly and keep things fresh. I created reels that showcased a mix of gym workouts, pool activities, and member success stories to give our audience a well-rounded view of what we offer. I also highlighted special events and classes to boost awareness and encourage participation
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Engagement was key, so I made sure to interact with followers by responding to comments, DMs, and questions. I used call-to-actions (CTAs) in my posts to encourage people to comment, share, and connect with us more directly.
I kept an eye on trends, incorporating popular challenges, sounds, and trends on Instagram to make our reels more discoverable. Monitoring Instagram insights was a big part of my process, too—tracking engagement helped me fine-tune content to better connect with our followers and deliver what they wanted.
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Main activities

Content Planning and Strategy:
Developed a content calendar to consistently post engaging material.
Strategized around key themes (e.g., fitness tips, pool exercises, member spotlights, etc.) to connect with the community.
Creating Instagram Reels:
Highlighted special events or classes to increase awareness and engagement.
Engagement with Followers:
Responded to comments, DMs, and questions from followers to maintain active interaction.
Used call-to-actions (CTAs) in posts to encourage comments and shares.
Storytelling:
Created behind-the-scenes content to give followers a personal glimpse into life at the leisure center.
Trend Integration:
Leveraged popular trends, challenges, and soundtracks on Instagram to make reels more discoverable.
Performance Analysis:y.
Monitored Instagram insights to track engagement, understand follower preferences, and adjust content accordingl
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Overall, I aimed to create an inviting, fun, and motivating atmosphere through my content. By showcasing the best of the gym and pool while fostering a sense of community, I worked to boost visibility, increase interaction, and promote a healthy lifestyle to everyone who followed us.
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Posted Feb 23, 2025

I worked to boosting visibility, increase interaction, and promote a healthy lifestyle to everyone who followed us.

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Timeline

Dec 6, 2023 - Mar 1, 2024

Clients

Belgravia Leisure

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