Founder of The Open Closet Project

When I first set out to build my Facebook fanpage from scratch, it felt like a big challenge, but it was also super exciting! Here’s what I did to get started and eventually turn it into a thriving page.

High-Quality Visuals: I created eye-catching images and videos that fit my niche, making sure they’re optimized for Facebook’s algorithm to get more attention.

Asked Questions: I asked fun and open-ended questions to spark conversations and encourage people to interact with the posts.

Encouraged User-Generated Content: I asked my followers to share their own content related to the page’s theme, and I’d repost it to make them feel involved.

Picked My Niche: The first thing I did was choose a niche that I’m passionate about. It needed to be something I genuinely enjoy and that has an audience who’s interested in the same things.

Developed a Content Strategy: I made sure to plan out my content ahead of time, creating a balance of different post types—like images, videos, articles, and polls—to keep things interesting.

Joined Facebook Groups: I became active in Facebook groups related to my niche, sharing the page and engaging with new people.

Within just two months, I went from zero to 7,000 followers! The engagement was off the charts, and it felt like all the hard work I put into creating valuable content, engaging with my community, and being consistent was finally paying off. It was such an exciting time, and seeing the numbers grow that quickly motivated me to keep pushing even harder. The energy from my growing audience made it all feel so rewarding!

Direct Messages from People All Over the World: One of the most heartwarming things that happened as I built this page was the amount of direct messages I started getting from people all over the world. They would reach out to me for support, advice, or even just to talk because they felt like they needed a friend. This really touched me, and I made it a point to respond to as many messages as I could. Sometimes, people just needed someone to listen, and I did my best to offer that support. Being a source of comfort for others was truly one of the most rewarding parts of running this page.