Growth and Retention at Student Beans

Role Senior Product Designer built the strategy of the squad

Project goal The user wasn’t using the app frequently and try to do understand why and how we would bring the user to come back.

Solution 

Our mission was to retain our users with these 5 statements that will lead us to define the goals of our squad.

Our goals :

1 . I want see brands and offers I wouldn’t have thought of

2. I want to find and keep track of brands and offers I like the most

3. I want to feel Student Beans is valuable to me

4. I want to feel I can trust Student Beans

5. I don’t want to have to trawl discount sites and google when I have something in my basket

After spending weeks conducting a user research in order to understand what the user needs and want, I decided to focus on the second opportunity which was :

‘I want to find and keep track of brands and offers I like the most’

The best way to do it?

Having a direct access to the brands and being able to follow each brands like that the user is able to be alert when one of his favorite brand is adding a new offer.This will drive the user to come back to the app.

The first step was to add some entry points in the app, but also alerts notification and emails every time that a new offer will be added.User testing were really promising but also helped us introduce new features for improvement based on the user feedbacks.

One feedback was to have a direct access to the user’s brands from the explore page.