Project goal I’ve worked with Livetree as a Lead Product Designer to work on this amazing and challenging project. In order to create the most accurate brand identity and a user centric platform, I needed to know more about the users.Livetree is born thanks to crowdfunding, so I needed to create the brand from the scratch and try to learn more about my users.I’ve been able to target them as young, cool, connected and tech-savy.

 I needed to assess as quickly as possible what are the requirements for the platform, that’s the reason why the discovery phase is really important.

I’ll be able to know more about what is the competition but also establish what are the future platform’s requirements.I’ve been working closely with Illo for the creative direction, we contacted them to realized an illustrated video based on our new brand identity following the brand guidelines and also asked them to create characters that will be use as avatars.

My mission was to create a platform where:The user has the possibility to dive into rooms and meet likeminded people where they can watch, share and connect.

The platform is powered by the community. Watching, sharing and connecting are the main interactions so I needed to design the platform around those main actions.

Here is a glimpse of what our community wanted from the platform:

No scrolling

No wasting time

Content tailored to the user’s taste

Participating

Investing

Earning

Blockchain

Community

Livetree provided me the architecture and the vision that they wanted for the platform, in taking these informations, I could start working on the wireframes.