Addressing Trust Barriers for Older Adults in FinTech
Vanessa K Verdugo
Scope:
Won design award from non-profit IterateUX for 4-week research sprint addressing trust and usability barriers for older adults (60+) in digital banking.
Conducted bilingual research (English/Spanish) with diverse older adult participants to understand how they navigate digital financial tools and where trust breaks down. Identified critical workarounds users created due to unclear interfaces and security concerns.
Developed research-informed prototype demonstrating how to build trust through simplified navigation, transparent security messaging, and age-appropriate interaction patterns.
Results:
Design recognized with IterateUX award for inclusive design excellence
Prototype showed how to reduce cognitive load while maintaining security
Research highlighted gaps in how fintech products serve aging populations
Methodologies:
Contextual Inquiry
Qualitative Usability Testing
Bilingual Research (English/Spanish)
Prototype Development
Inclusive Research Practices
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Posted Jul 27, 2023
Award-winning inclusive fintech design for older adults, addressing trust and usability through bilingual research.
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