Improving Ease of Use on Mobile Web Search
Vanessa K Verdugo
Scope
Led research efforts across a 6-week project with B2C marketplace, Yervana, to mitigate high bounce rate on search.
Created a holistic view of the user problem, utilizing qualitative methods and data triangulation of behavior analytics and CX inquiries to make recommendations. Reached stakeholder consensus for an internal search audit to improve ease of use on mobile search.
Methodologies
Stakeholder Interviews
Competitor Analysis
Information Architecture Competitor Audit
Qualitative Usability Testing
Survey
Secondary research
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Posted Jul 27, 2023
Led research efforts across a 6-week project with B2C marketplace, Yervana, to mitigate high bounce rate on search.
