Improving Ease of Use on Mobile Web Search
Vanessa K Verdugo
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Posted Jul 27, 2023
6-week research sprint addressing high mobile search bounce rate, achieving stakeholder consensus for search architecture improvements.
Scope
Led 6-week research project for B2C marketplace Yervana to address high mobile search bounce rate.
Diagnosed user friction through qualitative testing, competitor analysis, and data triangulation (behavior analytics + CX inquiries). Delivered actionable recommendations addressing information architecture, mobile interaction patterns, and search result relevance.
Achieved stakeholder consensus for internal search audit implementation, providing clear roadmap for mobile search UX improvements.
Methodologies:
Stakeholder Interviews
Competitor Analysis
Information Architecture Competitor Audit
Qualitative Usability Testing
Survey
Secondary Research