Used a service delivery and research practice to improve the e-2-e customer experience resulting in a 10% increase in retention.

Led research efforts across a 6-week project with B2C marketplace, Yervana, to mitigate high bounce rate on search.

Led a cross-functional team of software engineers and analysts to define an end-to-end research strategy for a mobile website build.

Conducted research and implemented inclusive design practices with a fintech app prototype, resulting in improved accessibility and usability for all users.