🏭 Setting up B2B & B2C e-commerce for a manufacturing business

Venture Building · E-Commerce Strategy · CRO · Growth Marketing

Led the strategic management and development of B2B and B2C digital sales channels for the lawnmower blade division, leveraging Shopify and growth marketing techniques.

• Established and managed a Shopify-based e-commerce platform, extending the company’s offline sales channels.
• Conceptualized and executed a growth backlog, continuously refining the platform to enhance user experience and performance.
• Expanded sales channels to marketplaces, successfully launching products on Amazon and eBay.
• Implemented conversion rate optimization (CRO) strategies, driving increased sales and customer engagement.
• Developed and executed a comprehensive e-commerce strategy, aligning digital initiatives with business goals.
• Conducted ongoing market analysis and performance reviews, ensuring the platform’s competitiveness and responsiveness to market trends.
• Collaborated with cross-functional teams, integrating sales, marketing, and product development efforts to maximize growth.