🏭 Setting up B2B & B2C e-commerce for a manufacturing business
Alexander Karl
Venture Building · E-Commerce Strategy · CRO · Growth Marketing
Led the strategic management and development of B2B and B2C digital sales channels for the lawnmower blade division, leveraging Shopify and growth marketing techniques.
Established and managed a Shopify-based e-commerce platform, extending the company’s offline sales channels.
Conceptualized and executed a growth backlog, continuously refining the platform to enhance user experience and performance.
Expanded sales channels to marketplaces, successfully launching products on Amazon and eBay.
Implemented conversion rate optimization (CRO) strategies, driving increased sales and customer engagement.
Developed and executed a comprehensive e-commerce strategy, aligning digital initiatives with business goals.
Conducted ongoing market analysis and performance reviews, ensuring the platform’s competitiveness and responsiveness to market trends.
Collaborated with cross-functional teams, integrating sales, marketing, and product development efforts to maximize growth.
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Posted May 18, 2024
Led the strategic management and development of B2B and B2C digital sales channels for the lawnmower blade division, leveraging Shopify and growth marketing.
