Too many strategists treat clients like canvas for their own...
Bene
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Posted Jan 22, 2026
Too many strategists treat clients like canvas for their own art. If they love minimalism, everyone gets Helvetica. This is a failure of empathy. My personal...
Too many strategists treat clients like canvas for their own art. If they love minimalism, everyone gets Helvetica.
This is a failure of empathy.
My personal brand is "Dark Mode" industrial and brutalist. But applying that to every client is malpractice.
Exhibit A:
Artura Nails Soul: Monet. Parisienne. Nature. Vibe: Soft, etherial quiet luxury. Result: A breath of fresh air.
Exhibit B:
Holy Wraps Soul: Boxing. Tactical. Heritage. Vibe: Sweat, grit, and aggression. Result: A punch in the mouth.
Two opposing worlds. Same Strategist.
My job isn't to impose my taste. It's to excavate yours.
Which brands stylescape speaks to you?