Too many strategists treat clients like canvas for their own...
Bene
Too many strategists treat clients like canvas for their own art. If they love minimalism, everyone gets Helvetica.
This is a failure of empathy.
My personal brand is "Dark Mode" industrial and brutalist. But applying that to every client is malpractice.
Exhibit A:
Artura Nails Soul: Monet. Parisienne. Nature. Vibe: Soft, etherial quiet luxury. Result: A breath of fresh air.
Exhibit B:
Holy Wraps Soul: Boxing. Tactical. Heritage. Vibe: Sweat, grit, and aggression. Result: A punch in the mouth.
Two opposing worlds. Same Strategist.
My job isn't to impose my taste. It's to excavate yours.
Which brands stylescape speaks to you?
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Posted Jan 22, 2026
Too many strategists treat clients like canvas for their own art. If they love minimalism, everyone gets Helvetica. This is a failure of empathy. My personal...
