Moana Lisa - Copywriting - Brand Ethos

www.moanalisa.co.uk is a UK-based sex toy company that wanted help with its rebrand. Wanting to highlight female pleasure they focused on creating a range of products that were named after powerful female figures in mythology and history - helping their customers gain confidence with their sexual liberation and freedom.

The Brief

The original brief by the brand owners to create their new manifesto was published on their website and branded product deck presentations.

These set the tone of the moanalisa.co.uk website as a place that focused on female pleasure and explored the art of the erotic in bold ways like the figure each product was named after.

The Problem

As a new sex toy company owned by young people, Moana Lisa wanted to create a brand that highlighted Gen Z's views on sexuality and pleasure as well as got them found.

To do that they needed a brand manifesto that was SEO-optimised using keywords and told their story in a fun and punchy way.

Mixing their love of the historic and mythical with their stance on sexuality and wanting to eradicate shame around owning sex toys, the manifesto had to also sell customers on trying their 'OWN IT' packaging instead of choosing discreet shipping.

The Solution

Starting with interviewing the owners about their brand and ethos and researching how they had talked about products on their website and socials previously to nail their tone of voice, I put together a series of bullet points of topics that had to be within the copy.

I also pinpointed keywords that would be needed in the copy for SEO optimisation.

After that, I wrote the About page sectioning it off into The Brand, Their Products, Their Mission and finally Moana Lisa's aim to destigmatise through education, podcasts, ambassador work and new packaging the shame around sex, pleasure and owning a sex toy.

The language was fun and informative, hitting their brand tone of voice to be the friend talking about sex over cocktails.