The original brief was to SEO optimise the site for the Priestex Mastermind course for Hannah Heart. As they went through the rebrand the new brief was to SEO optimise the site ready for the Alchemy of Her launch in June 2023.

Due to the nature of the services offered (specifically for people within the sex work and content creation spaces), the client was aware that they couldn't rely on Google ads or paid socials to gain brand awareness and create sales. So their SEO had to be strong.

The original site wasn't SEO optimised, including a lack of landing pages, keyword research or backlinks. Hannah Heart, which then became Alchemy of Her, was looking to create a site that was SEO optimised to promote originally their Priestex Mastermind course and then to promote the brand itself.

Using Semrush to make a list of the current keywords and SEO audit I made a list of actions for over the 4 weeks of work for what needed to be focused on.

These tasks ranged from creating h1 tags, Meta tags and changing URLs to adding backlinks and creating content for the site as well as making sure there was no keyword cannibalisation.

As well as creating this we worked together to agree on a list of new landing pages for the site including:

Home

About

Course's landing pages plus a page per course

mentoring and life coaching pages

and blogs to help create additional content that can be used for SEO.

Over the 4 weeks, I worked on each page making sure to create URLs, Meta tags and H1, H2 and body text that could be immediately copied into the website.

With the Alchemy of Her re-brand, it was important to create pages that could be easily updated as the launch took place and they added additional content and offerings to their new clients.

We also needed to use language that seamlessly brought together the original offering from hannahheart.com and the Priestex Mastermind course and the new brand mission.

What we created was a series of pages and blogs that took the customer on a journey of the mysterious. Using language that tapped into the spiritual and holistic practices of the owners we combined it with their intention of selling these packages to people in the sex industry looking for business guidance. Combining the ideals of the holistic with the realistic language of business.

With the content on the site already (although it hasn't launched yet and is still undergoing maintenance) semrush has recognised the site as SEO-optimised.