The Brief
I was briefed to create a series of product descriptions for a leading Moroccan,
a traditional clothing brand that was looking to westernise its copy for a new
audience and highlight their new range of modern clothing styles.
The Solution
Focusing on key elements of the products and the brand's mission of working with
traditional weavers, their use of local workers and fabric and the creation of new
colours to catch the eye and each product description was written to meet SEO
optimisation standards: using keywords, the brand's name and under 80 words per
description.
