WE-EF is a leading B2B outdoor lighting brand with global reach. They are a part of the Fagerhult group.

 

The Brief

To create a range of case studies and blogs that could be put on their websites and promoted via LinkedIn and other social channels to raise brand awareness and set them as a thought leader for Dark Skies lighting solutions.

 

My Solution

For Fagerhult UK and WE-EF Australia, I have worked on a number of case studies. Including researching the projects, interviewing the relevant sales teams and clients and writing the pieces.

Each case study focused on a specific luminaire or lighting application from night sky technology and customisation to tuneable white. My role was to interview the leading salesperson and the client and take the information from the lighting experts and create an interesting narrative that could be understood and read by all. They were used for content for socials and to promote their offer and products to sales teams looking for outdoor lighting solutions for their clients.

For their Thought Leadership plan I interviewed the leading light designers in the WE-EF Germany on their upcoming solutions and projects for Dark Skies Lighting solutions and created an article for them to use across their social platforms. It was originally posted on LinkedIn.

Can read full article here: https://we-ef-live.com.au/project/bendigo-conservatory-gardens/

and here: https://www.linkedin.com/pulse/dark-skies-sustainability-fagerhult-uk/?trackingId=wFfCyye8Gpb1sLoxaG4SYw%3D%3D